On August 10th, Bill Whitaker reported on the CBS Evening News about public library usage in a slow economy, Good Times At The Library. The segment had more than 6.4 million viewers and an estimated publicity value of more than $2,900,000.
You can watch it here.
"In the face of rising gas and food prices, many financially strapped American families are turning to the library this summer for a fun and free alternative to heavy spending."
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